ILIA BROW PENCIL

Collaborated closely with the product marketing team to curate a selection of eight models, strategically chosen to showcase the extensive range of colors available for the new brow pencil product. Led the entire visual narrative, which included capturing compelling before-and-after images for the product detail page. Guided the campaign from its initial ideation stage, through model direction, to the final design and layout on the page.

Creative Direction, Design Direction, Creative Marketing Strategy, E-commerce, Art Direction, Digital Design, Asset Management, Editorial, Project Management, Content Strategy

Find My Shade digital platform

Before & After visuals - 8 shades

Product Detail Page